"Social media is rented. Your website is yours."
Instagram and X are brilliant for getting noticed, but you don’t own them. A website gives every post, ad and offer somewhere to land — and with CitiIT there’s nothing to pay upfront.
Most small businesses start on social media, and that’s fine. But here’s what changes when you have a proper home online.
| Social media only | Your own website | |
|---|---|---|
| Who owns it | The platform. Rules, reach and even your account can change overnight. | You do. Your name, your domain, your content. |
| Found on Google | Partly, and often buried under the platform itself. | Your own listing, set up for people searching locally. |
| First impression | The same layout as every other profile. | Designed around your brand, logo and colours. |
| Prices, menu & hours | Scattered across old posts and highlights. | One clear page, always up to date. |
| Selling online | Limited, and on the platform’s terms. | Your own shop with the E‑Commerce plan. |
| Reaching customers | Post and hope the algorithm shows it. | Every post and ad sends people to one place you control. |
| Email address | yourbusiness123@gmail.com | hello@yourbusiness.co.uk |
| Trust | Looks like a side project. | Looks like an established business. |
| Upfront cost with CitiIT | — | £0No setup, design or build fee. Just the monthly plan. |
Keep posting where your customers are. The difference is that every post, story and ad now has a destination — your website — where people can see what you do, what it costs and how to buy.
A photo and one line on Instagram or X. It doesn’t need a big budget — it just needs a link.
Instead of scrolling past, they land on your site, not a profile competing with everyone else’s.
A hot offer on the front page that changes every week, so there’s always a reason to click and come back.
Contact form, map, opening hours or checkout — all one tap away.
Swapping your weekly offer is the kind of change covered by the 3 hours included in your plan every month.
Maidenhead Cycles is an example of the Standard Website plan — built the same way yours would be. Have a click around and imagine your own name above the door.
A local bike shop with nothing more than a busy Instagram page. Here’s the same business with somewhere of its own to send people.
Maidenhead Cycles is a demo site, not a real shop.
Not every site is a brochure. Clever Clog is a live job-hunting tool I designed, built and run — a proper web application with accounts, payments and AI doing the heavy lifting behind the scenes.
Upload your CV and a job advert. Clever Clog scores your chances of landing the role, shows what matches and where you fall short, rewrites your CV for that job, drafts a tailored cover note and researches the company before your interview.
Clever Clog is a real, live product. Some features sit behind a free sign-in.
My own software house online — one site that launches, explains and keeps a running changelog for a growing family of free web tools.
Clever Clog and Life – Student Edition live here alongside a set of browser tools: a Word-to-PDF converter and PDF merger, a favicon generator, a password generator, a network speed monitor, text-to-speech, a live HTML editor and a playable synthesiser.
Every tool listed is live and free to use.
My creative portfolio — music, design, video, synths and software, gathered in one place with 30 years of IT behind it.
A portfolio built to show range: original music, logo and brand work, motion graphics, hand-built synthesisers, software and merchandise, plus a running studio log of what’s being worked on day by day.
dpaul.studio is the creative side of CitiIT Limited.
Step 1: Pick a plan and add your details.
Step 2: Do you have a discount code?
Step 3: Sit back and we will contact you the same day!